Home / Tools / Luma

Luma pricing, in real terms

Luma’s plans start at 10,000 credits a month, which sounds like a lot. Ray3.2 uses 20 credits a second at 720p and 80 at 1080p, so the $30 Plus plan makes about 8 minutes at 720p or 2 minutes at 1080p.

See Luma plansChecked 14 November 2026 against Luma’s own pages.

Plans and what they really include

Plan	Monthly	Yearly, per month	Included each month	In real terms
Plus	$30	$25	10,000 credits	About 500 seconds (Ray3.2, 720p) About 125 seconds (Ray3.2, 1080p)
Pro	$90	$75	40,000 credits	About 2,000 seconds (Ray3.2, 720p) About 500 seconds (Ray3.2, 1080p)
Ultra	$300	$250	150,000 credits	About 7,500 seconds (Ray3.2, 720p) About 1,875 seconds (Ray3.2, 1080p)

AI-generated video with Ray3.2, 720p

Counted at 20 credits per second. Luma lists 100 credits for a 5-second clip. Compare with other tools

Each month	Plan you need	Monthly cost	Per second
60 seconds	Plus	$30	$0.50
300 seconds	Plus	$30	$0.10
900 seconds	Pro	$90	$0.10
1,800 seconds	Pro	$90	$0.050

AI-generated video with Ray3.2, 1080p

Counted at 80 credits per second. Luma lists 400 credits for a 5-second clip. Compare with other tools

Each month	Plan you need	Monthly cost	Per second
60 seconds	Plus	$30	$0.50
300 seconds	Pro	$90	$0.30
900 seconds	Ultra	$300	$0.33
1,800 seconds	Ultra	$300	$0.17

What the pricing page doesn’t make obvious

1080p costs four times what 720p does. HDR doubles the cost again.
Other companies’ models offered inside Luma cost far more per second than Ray3.2. Check the credit cost shown before you generate.
Luma’s help center says top-ups start at $4 for 1,200 credits for paid subscribers. The pricing page doesn’t mention them, so we leave top-ups out of the math.
The pricing page lists no free plan.

Compare Luma

Luma vs HiggsfieldWhich costs less, by volume Luma vs Kling AIWhich costs less, by volume Luma vs PikaWhich costs less, by volume Luma vs RunwayWhich costs less, by volume

Price history

No changes recorded since we started tracking on 14 November 2026.