Murf AI pricing, in real terms
Murf sells hours of generated voice instead of characters. Creator includes 2 hours a month for $29, and Business includes 8 hours for $99.
See Murf AI plansChecked 14 November 2026 against Murf AI’s own pages.
Plans and what they really include
| Plan | Monthly | Yearly, per month | Included each month | In real terms |
|---|---|---|---|---|
| Free | $0 | $0 | —10 minutes in total. No downloads, no commercial rights | — |
| Creator | $29 | $19 | 120 minutes | About 120 minutes (Studio voice generation) |
| Business | $99 | $66 | 480 minutes | About 480 minutes (Studio voice generation) |
| Enterprise Contact sales | — | — | — | — |
Free plan: 10 minutes of voice generation in total, with no downloads and no commercial rights.
AI voiceover with Studio voice generation
Counted at 1 minute per minute. Compare with other tools
| Each month | Plan you need | Monthly cost | Per minute |
|---|---|---|---|
| 30 minutes | Creator | $29 | $0.97 |
| 120 minutes | Creator | $29 | $0.24 |
| 300 minutes | Business | $99 | $0.33 |
| 480 minutes | Business | $99 | $0.21 |
| 1,000 minutes | No self-serve monthly plan covers this. The largest covers about 480 minutes. | ||
What the pricing page doesn’t make obvious
- Yearly plans give the whole year’s hours in one pool, 24 hours on Creator and 96 on Business, with no monthly limit.
- The pricing page shows no way to add hours to a plan, so going past 8 hours a month means an Enterprise quote.
- Yearly billing is about a third cheaper per month.
- The Murf API is priced separately, per character, and is not part of these plans. The pricing page opens on the API tab, so switch to Studio to see these plans.
Compare Murf AI
Price history
No changes recorded since we started tracking on 14 November 2026.